Roku, Inc. - Class A Common Stock (ROKU)

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Roku shares are trading slightly lower in Thursday's extended trading session.

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Wall Street analysts think that Roku stock can now deliver an additional double-digit percentage run higher, and investors should watch out for it.

Ark Invest, led by Cathie Wood, made significant trades in TSLA, ROKU, ACHR, AUR, KTOS, COIN, and BWXT on Friday.

Keybanc analyst Justin Patterson upgraded Roku (NASDAQ:ROKU) from Sector Weight to Overweight with a $115 price target on Wednesday.

Needham's analyst Laura Martin maintains Buy rating for Roku (ROKU) and raises price target to $100, citing improving labor productivity metrics and expected positive trajectory with new CFO. ROKU's revenue-based labor efficiency grew 34% over 3 years, behind only Amazon and Meta Platforms.

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Cathie Wood's Ark Investment Management has filed plans to launch four new exchange-traded funds designed to offer downside protection for investors in its flagship ARK Innovation ETF (BATS: ARKK), while placing a cap on potential gains.

Roku trades at $88.05 and has moved in lockstep with the market. Its shares have returned 6.1% over the last six months while the S&P 500 has gained 5.3%.

As a pioneer in the streaming device space with a dominant approximately 40% market share in U.S. smart TVs, Roku has evolved into a full-scale advertising and content distribution platform.

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