Articles from TVB

Recent media coverage has promoted Amazon Prime Video’s January 10 NFL playoff matchup between the Green Bay Packers and the Chicago Bears as the most-watched NFL game ever on a streaming platform. However, a closer examination of Nielsen data shows that broadcast television continues to deliver significantly larger NFL audiences for postseason and regular season games.

Today, TVB (tvb.org), the trade association of America’s local broadcast television industry, is hosting the 2025 Executive Summit, live at the iconic Hearst Tower in New York City. More than 150 c-suite executives and senior leaders across the local broadcast television, marketing and media agency business are gathered for this exclusive event.

TVB (tvb.org), the trade association of America’s local broadcast television industry, announced today the appointment of Trisha Ripperger as Senior Vice President, Strategic Communications & Category Development. Ripperger, previously served as Chief Marketing Officer (CMO) at Tom Wood Group, and assumes her role at TVB leading its communications efforts, including advocacy initiatives, public relations, and member content strategy from Abby Auerbach who retired in late 2024.

Today, TVB (tvb.org), the trade association of America’s local broadcast television industry, is hosting the 2024 Executive Summit, live at the iconic Hearst Tower in New York City. More than 150 c-suite executives and senior leaders across the local broadcast television, marketing and media agency business are gathered for this exclusive event. This year’s program features keynote speakers and sessions focused on local advertising, media technology, local measurement, political advertising, and much more. The full agenda is available on TVB’s website.

TVB (www.tvb.org), the trade association of America’s local broadcast television industry, today issued the following response to Nielsen’s May Gauge Report:

TVB (www.tvb.org), the trade association of America’s local broadcast television industry, today issued this statement in response to Nielsen’s Gauge Reports:

Winners of the 2023 TVB NEXT and TVB DEI Leadership Awards were announced yesterday at TVB’s live Executive Summit, part of this year’s hybrid Forward Conference. Every year, TVB, the not-for-profit trade association representing America’s local broadcast television industry, honors individuals and organizations who are shaping the future of local media.

TVB will host a two-day hybrid 2023 Forward Conference with a virtual sales event on September 21, 2023 that will deliver a multi-dimensional, multi-media experience for thousands of industry sales executives. The Forward Sales Conference will follow an in-person live Executive Summit on September 14, 2023 for senior broadcast and agency leadership.

TVB (www.tvb.org), the trade association of America’s local broadcast television industry, today issued this statement in response to Nielsen’s July 2023 Gauge Report.

TVB (www.tvb.org), the trade association of America’s local broadcast television industry, today issued this statement regarding local TV news and subscription streaming audiences.

TVB (www.tvb.org), the trade association of America’s local broadcast television industry, today issued this statement following Netflix’s recent “Basic with Ads” audience announcement.

Winners of the 2022 TVB Excellence Awards and TVB NEXT Awards were announced earlier today at TVB’s live Executive Summit, part of this year’s hybrid Forward Conference. Every year, TVB, the not-for-profit trade association representing America’s multi-billion-dollar local broadcast television industry, honors individuals and organizations who are shaping the future of local media.

TVB’s 2022 Forward Conference will take place virtually on September 22, 2022 and deliver a state-of-the art multi-dimensional experience. The virtual conference will bring together attendees from across the U.S., including local broadcast television, media ad agencies, key ad categories, measurement, and AdTech to discuss the present and future of local television.

On August 25th, Amazon Prime Video debuted its first NFL Thursday Night Football game. The pre-season matchup featured the San Francisco 49’ers at the Houston Texans and it delivered 1.04 million Live+Same Day P2+ total viewers, nationally. In the two home markets where the game aired on local broadcast TV (San Francisco and Houston) the game attracted 494,135 Live+Same Day P2+ total viewers or nearly half of the national delivery.

Winners of the 2021 TVB Excellence Awards and TVB NEXT Awards were announced earlier today at the annual TVB Forward Conference. Every year, TVB, the not-for-profit trade association representing America’s multi-billion-dollar local broadcast television industry, celebrates individuals and organizations who are shaping the future of local media.

TVB’s 2021 Forward Conference will take place virtually again this year on September 30, 2021 and deliver an even bigger multi-dimensional experience. The virtual conference 2.0 will bring together titans across local broadcast television, media ad agencies, key ad categories and AdTech to discuss the future of local television.