SPONSORED CONTENT -- (StatePoint) Women today control more money than ever before and are expected to inherit $30 trillion in wealth over the next decade. As women reshape the financial picture in the United States, demand will grow for financial planners who can better meet their needs. One way to fulfill that demand? Bring more women into the financial services profession.
Here are several reasons why now is the right time for women to get their CERTIFIED FINANCIAL PLANNER® certification.
Women are hitting roadblocks: Women are taking the financial reins in most households, with more than 2 in 3 women serving as their household’s primary decision-maker for investments. Yet many are hitting roadblocks when it comes to their confidence in topics such as managing investments and creating diversified portfolios. Women financial planners are uniquely qualified to help other women build knowledge in these areas and achieve their financial goals.
Women clientele value people over machines: Despite the rise of automated financial planning tools, 56% of women say a financial planner who provides a broad, comprehensive perspective and expertise is the resource they trust the most to help them meet their financial goals. More specifically, women clients seek empathetic financial planners who communicate complex concepts clearly and craft tailored solutions. Firms that want to stay competitive in today’s climate are focusing on attracting and retaining women planners, who research shows tend to excel in these very areas.
Support is here:Only 24% of CFP® professionals today are women, but CFP Board’s multi-faceted initiative, Accelerate & WIN, aims to boost these numbers while fast-tracking women’s influence in the profession. In addition to conducting ongoing research to uncover the barriers to gender diversity in the field, CFP Board administers scholarships to qualified candidates to widen access to CFP® certification and empowers women and girls to enter the field through career fairs and other events.
The right credentials help: CFP® certification helps women advance their careers, boost earning potential and open new opportunities. According to a report from the Aite Group, women CFP® professionals report higher career satisfaction than other women advisors and are more likely to own their own firms. Learn more about the CFP® certification journey at CFP.net.
As more women gain economic power, women financial planners are uniquely positioned to help them grow and protect their wealth.
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